Victimhood on TikTok
Victimhood is one of the most powerful forces in human social life. When a person is recognized as a victim, others offer empathy, provide resources, and demand accountability. When a claim is doubted or dismissed, the same person may face indifference, suspicion, or hostility. But nearly everything we know about how people respond to victimhood comes from controlled experiments where participants read brief vignettes and rate their reactions on Likert scales. These studies don't capture how victimhood operates as people actually encounter it in the real world: multimodal, dynamic, and socially contested. A real victimhood claim has a face, a voice, a production style, and an audience that responds in real time with empathy, skepticism, counter-claims, or offers of help.
Using the official TikTok Research API, I am conducting the first large-scale empirical investigation of how victimhood functions in naturalistic online settings. I develop a measurement architecture that captures both sides of the victimhood communication process: what narrators express and how audiences respond. On the expression side, I analyze facial expressions, vocal prosody, and structural presentation choices using machine learning methods. On the perception side, I analyze comments using NLP and machine learning methods and engagement metrics. By crossing the two, I can identify which features of a narrator's multimodal presentation predict whether audiences believe or dismiss their claim. Over five billion people now use social media, meaning billions of people are deciding who deserves support or backlash, which movements succeed or stall, and how communities unite and divide. Understanding how victimhood actually works in this environment matters because these judgments shape real outcomes across law, politics, and everyday life.